How YouCompli Turned Event Leads into Pipeline with a Warm Legency SDR

Events are one of the most powerful demand generation channels for SaaS companies—but only if the follow-up is fast, structured, and personalized. YouCompli, a leading compliance management platform, knew this well. They had a steady stream of inbound interest from industry events, but without a dedicated SDR to manage outreach, valuable leads risked going cold.

That’s when they partnered with Warm Legency.

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The Challenge

YouCompli invests heavily in events to meet prospects face-to-face. The issue?

• Leads from events weren’t always being followed up on quickly.
• Account Executives (AEs) were spread thin, juggling demos and closes instead of running nurture campaigns.
• Outreach lacked consistency—emails and sequences were ad hoc instead of systematic.

They needed a dedicated SDR to own the post-event process, keep engagement high, and ensure pipeline quality.

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The Solution: A European SDR Placement

Through Warm Legency, YouCompli placed a skilled SDR based in Europe. Their SDR quickly became the engine behind event follow-up by:

• Building and running email + sequence campaigns tailored to each event’s audience.
• Qualifying and prioritizing leads so AEs could focus on high-value opportunities.
• Collaborating directly with AEs to align on demand generation needs and sales priorities.
• Leveraging AI-enabled prospecting tools to personalize outreach and increase response rates.

This meant no lead was left behind, and every conversation from the booth turned into a next step.

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The Results

Within weeks of onboarding, YouCompli saw measurable impact:

• Stronger post-event engagement, with SDR-led sequences driving higher reply and meeting rates.
• Closer sales alignment, as SDRs and AEs worked hand-in-hand to qualify leads and pass warm opportunities downstream.
• A more consistent demand gen engine, ensuring that events translated into pipeline instead of just brand awareness.

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Why It Worked

The key to YouCompli’s success was the SDR’s focus and flexibility:

• Having a European-based rep allowed for better time zone alignment with global prospects.
• The SDR’s ability to own the campaigns end-to-end (from email writing to sequencing) created consistent, scalable follow-up.
• Tight collaboration with AEs ensured every action was tied directly to revenue priorities.

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The Takeaway

For companies that rely on events, speed and structure are everything. YouCompli’s Warm Legency SDR turned conversations into conversions by owning event follow-up, creating campaigns, and aligning with sales on demand gen goals.

The result? A streamlined, predictable way to turn event leads into pipeline—and ultimately, revenue.

👉 Hosting events and want to maximize every lead?
Place a Warm Legency SDR today and never let an opportunity go cold.

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